1. Marketing is a process through which companies create value for buyers, building mutual relations aiming to achieve the targeted goals.

The marketing process consists of: attention, interest, desire and action.

2. Marketing is more than just advertisement and promotion

3. Online marketing
• B2C- Business to Customer
• B2B - Business to Business
• C2C -Customer to Customer, and
• C2B- Customer to Business

4. Company’s goals and objectives
•      Cost reduction, and
•      Profit improvement

5. Market analysis
•     Analysis of competition, and
•     Analysis of prices

6. Marketing costs
•     Product, service and client

7. Client understanding

8. Customer needs

9. Marketing strategy - analysis, planning, implementation and control

10. Development of research reports and preparation of proposal/draft solutions.

11. Promotion and advertising (creative ideas, designs, etc.)